1 week ago
Tilray Brands, Inc. (NASDAQ:TLRY) shares are up during Wednesday’s premarket session following the announcement of an exclusive multi-year licensing agreement with the Carlsberg Group.
This partnership allows Tilray to produce, market, and distribute several Carlsberg-branded beers in the U.S., enhancing its position in the beverage market as it seeks to leverage its operational scale and expertise in the industry.
Under the terms of the agreement, Tilray has secured a multi-year license to produce and distribute Carlsberg, Carlsberg Elephant, 1664, and Kronenbourg 1664 Blanc beers across the United States starting January 1, 2027.
This collaboration is expected to bolster Carlsberg’s market share in the U.S., which is the second-largest beer market globally, and is seen as a strategic move to create long-term value for both companies.
Prinz Pinakatt, Chief Growth Officer of Tilray Beverages, stated, “Carlsberg’s portfolio aligns well with Tilray Beverages’ expanding platform. Our established capability to brew at scale, ...
