Nippon TV Launches Viral Pocket Division to Expand Into Microdrama Market – Global Bulletin

VERTICAL VANGUARD Japanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space. The division draws on the success of Nippon TV’s short-form drama “We are Coy Every Day,” which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, “The Final […]