Mark Cuban Says 'Software Is Dead'—And What's Replacing It Will Change Everything

Billionaire entrepreneur Mark Cuban is sounding the alarm on the traditional tech industry, claiming that the era of rigid Software-as-a-Service (SaaS) is over as artificial intelligence (AI) shifts the value from building tools to personalizing them.

The Death Of Rigid Software

In a viral interview on the Technology Brothers (TBPN) podcast, Cuban delivered a sobering forecast for the multi-billion-dollar software sector. He argued that the era of “static” tools—where businesses must bend their workflows to fit a software's limitations—is rapidly ending.

"Software is dead because everything's going to be customized to your unique utilization," Cuban stated, citing a shift where AI models mold themselves around specific business needs in real time.

He noted that even industry titans like Microsoft Corp. (NASDAQ:MSFT) are recognizing this shift toward “unique usage” over general-purpose platforms.

The ETFs tracking the software stocks in the U.S. have underperformed so far in 2026. iShares Expanded Tech-Software Sector ETF (BATS:IGV) dropped 19.34%, and State Street SPDR S&P Software & Services ETF (NYSE:XSW) declined 17.56%.